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Apr 01, 2021

How 2020 looked at iotasol?

2020 has been a tough year for all of us. The novel coronavirus pandemic has brought unprecedented times on everyone across the globe and made humans re-think the tiniest bit of their life, resulting in the crashing of many dreams, goals, lives, businesses, and what not!

It certainly was not easy for us either, but like many companies who struggled to keep up and stay in the business game, we survived, and thankfully, we were able to achieve a few of our set goals, if not all.

We want to take you guys on a quick tour n how 2020 looked like at iotasol.

Fighting COVID-19 and keeping the team’s morale high

Despite the lockdown and work from home setup, we did various activities to ensure our team is safe and their morale high. Among the many, few were -

Welcome new team members

While many were losing jobs due to industries shutting down, we grew! 8 new hires in India and one in Australia. Zero attrition in this year.

New business horizons – NZ and Canada

Another stepping milestone achieved was expansion in business. While we were already in Australia, India, and Italy, we opened offices in Canada and New Zealand.

Got Google’s attention on Twitter -

Our newly found social media team was pleasantly surprised when Google responded to our tweet, not once but twice! It made our day *wink*

Adapting to innovative technology – switching from Google’s Business Suite to Microsoft 365 -

While working in the digital transformation industry, we must be up-to-date with the latest technologies ourselves. We have been using Google’s business suite for the longest time, and it was time to make a switch as our business and work grew multi-fold.

Launched new business vertical: KPO

A new type of service that we as a company are trying to get in. It deals with more back-end documentation for lawyers, property dealers, rentals, etc.

Working on inhouse product Shyksha to empower educationists

Education is an important aspect of every child’s growth, and we want it to be every child’s right! Shyksha is a video conferring app for teachers and students to schedule online classes, create institutes, take lectures, make a group, do fees automation, schedule classes, ability send a reminder to students, and what not! It has Learning Management System (LMS) integrated as well. It is way more secure compared to other similar platforms as one cannot privately invite anyone.

An in-house product, GoReferUs (GRU), is built to shape word-of-mouth marketing and change the way referrals is given.

GoReferUs (GRU) is a word-of-mouth marketing platform where one can refer a person or business to others while generating business for themselves. This is an incentive-based program where both are entitled to get fixed fees for referring or receiving a referral. Here, the referral can be either at an organisation or a referee or referral or solution provider. It is a 3-entity platform and opens to everyone.

Focus towards digital marketing and digital presence

While we are promoting digitization to every business, why stay behind ourselves? This year’s goal was to be proactive on social media and grow our audience and user engagement. We have had massive growth in both and helped us get more clients and unique projects from all over the world.

Work on Brand and a new logo with an improved website

We did a total re-branding of our logo and the website. It is much faster and more mobile-friendly compared to the older one. We have got a lot of appreciation for the work done and many have liked the way we have maintained it in recent times.

It may have seemed a draggy year, but we have made it! Lessons learnt, alive and healthy, better than thought. This year also made business owners circumspect the way they perform their operations. While many shut down due to not being able to carry on with their processes digitally, a few sustained.

Let’s be prepared to stay afloat during any crises by going digital.

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