How can businesses leverage WhatsApp business API for growth?

By Nishant Verma

Industry: Technology 4 Min Read


WhatsApp revolutionized the concept of instant messaging with its arrival on the scene years back. Currently, WhatsApp is the most popular instant messaging app with an average of 2 billion monthly active users.

The good news is that now businesses can leverage this prevalent application for their business success. Yes, WhatsApp has opened WhatsApp Business API for all kinds of businesses to power impactful communication with customers.

Before we go on to understand how WhatsApp Business API can transform the game for businesses, let’s understand why WhatsApp as an application, in general, is a lucrative option for business marketing.

Benefits of using WhatsApp for your business.


Reach out to the global audience

WhatsApp is the most used instant messaging app globally, with around 2 billion active users, in around 180 countries, and can offer great visibility to your brand. It can open ways to engage with a large number of people who might be willing to take your services but are not even aware of your existence as a business.

Improve customer experience

Customer experience is crucial to business success. Research says that successful companies provide faster and multichannel customer support for better customer satisfaction. This instant messaging app can make support easily accessible as well as hassle-free for your customers.

Boost employee satisfaction

Research backs the fact that more than 50% of the support employees would prefer using messaging apps over other platforms for communication to extend support services. So, WhatsApp can definitely lead to better satisfaction for your internal team.

Increase returns

When customer service is managed well, it is bound to reduce operating expenses. Research says, by 2025, 40% of customer service will experience a shift from being a major expense to a profit-driving element due to the potential of instant messaging for carrying out sales.

Let’s understand what is WhatsApp Business API


In simple terms, Whatapp Business API is a better and upgraded form of the WhatsApp Business App.

WhatsApp Business App is a platform for businesses to interact with their potential customers on a global scale in an effective way. The already existing WhatsApp Business app offered a rather limited scope to businesses through features like business profiles, labels, and auto-replies.

But WhatsApp Business API has opened avenues of immense growth for businesses with power-packed features like multiple logins, quick replies, personalized messages, chatbots, etc.

Contact our experts and book a free consultation to get started with WhatsApp Business API

Let us quickly dive into the benefits of WhatsApp Business API for businesses.


1. It will provide Verified Business Accounts

WhatsApp Business API will provide a sense of authenticity to businesses as every time they send messages to their customers, their verified Business name will be displayed instead of a phone number even if they are not saved in the customer’s contact list yet.

This authenticity will be further strengthened with a green verification tick along with your business name.

With WhatsApp Verification done, businesses can save themselves from getting banned and being devoid of using a particular number for marketing due to the same.

On the other hand, linking a unified phone number to your company’s business account has so many benefits like the ease of getting all your business queries and customer calls on a single number, elimination of scope for customer distraction when contacted from various numbers, etc.

2. It will allow unlimited messaging

WhatsApp business API will allow business owners to reach out to a countless number of customers using the same account and same phone number. Their employees will be able to operate from the same number and converse with customers worldwide. This way, businesses with multiple branches can easily communicate with customers while facilitating the work of their employees.

3. It will facilitate the connection of social media channels.

One of the most amazing advantages is that WhatsApp Business API can be connected to all social media platforms like Facebook, Instagram, Telegram, etc. Businesses can manage all these platforms using a single and very simple user Interface along with collecting all customer information in a unified place.

It will allow businesses to follow customers, understand their needs, solve their problems and conduct successful marketing campaigns across all these platforms very easily. Businesses can experience a sense of control over all their activities in a hassle-free manner.

How can iotasol help you get started with WhatsApp Business API?


If you are looking for a development partner who could help you with WhatsApp Business API integration, iotasol could be your best bet. iotasol provides user-friendly and intuitive web app and mobile versions that integrate very well with WhatsApp Business API as well as other messaging apps.

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