What 10 years of business transformation taught us?

From very initial days of our business, we had a single goal - to empower other businesses with digital presence. Over the period of 10 years, we helped many clients exponentially grow their business and achieve their dreams and envision their ideas. In addition, we have also helped them to enhance their existing business processes using the power of technology; which not only increased their profits in many folds but also helped spend more time on other business tasks.

Here we would like to share a few of our major learnings over these 10 years of digital transformation and key points which can help any organization who wants to get the digital transformation done for themselves.

Learning 1 – Always start with an MVP {Minimal Viable Product}

Often businesses when hit by an Idea tends toward doing all things in one go, which not only increases their initial cost but also does not give them opportunity to get the real feedback from the end users. Many times, a product or a solution build beyond the core features is not accepted very easily by the targeted audience. They are not easily able to map their needs to it. So, to avoid the conflicts of interest, focus should be on designing the core features at the beginning. Then, test the waters with it and further enhance the core products with the real beta users' feedback.

Moral of the story - Think BIG – Go MVP

Learning 2 – Learn from your competitors or people doing similar things around the world

This does not mean ‘copy’ from other companies, but study them. It includes, their projects, website, the posts on social media, etc. If your company is not doing similar kind of projects, find out what different they are doing and how! Try to then see if any of those valuable lessons fit in your business and only then, inculcate it in your internal processes.

Moral of the story – Learning is a never-ending process; the more you learn, the more you grow.

Learning 3 – Spend time on Wireframes and User Stories

A lot of companies, while developing products for their clients, skip the wireframes and start building it directly. This is a vital step as it helps both you and the client understand the requirements and develop accordingly.

Another thing to invest in is, case stories. Create some and post in on the website, social media handles, etc. This helps in getting similar projects and also showcase your work to everyone on the web. Also, it creates a good image and increase audience engagement.

Moral of the story – Do not skip wireframes and build case stories.

Learning 4 – Keep on getting feedback from Alpha Users

Feedback is of utmost importance; without comments from first-hand users, we can never learn and grow. No matter whether it is a positive or a negative feedback, it is constructive. As these have the hands-on experience and know what is working and what not, it helps in building better product, and thus, better customer experience.

Moral of the story – Feedback helps us improve.

Learning 5 – Strategically plan the marketing of the product w.r.t the delivery plan.

Showing off the final product is everyone’s plan, but why not start early and share some inside views and sneak peaks? This strategy helps in building curiosity amongst audience and also market the product in an effective manner.

Moral of the story –Share sneak peaks in between before finally doing the grand launch of the product.

Learning 6 – Keep budget for branding, social media marketing and product launch

It is the world of marketing; having a social presence is essential in today’s day. Everyone and everything are on-line, branding and launching new products, features or services on social media has a lot more influence than traditional methods. Every company, no matter small or big, should keep a budget for marketing digitally. Hold polls, ask questions, sneak-peaks, are some of the ways this can be done.

Moral of the story – Get digital, even while marketing!

Learning 7 – Keep on adding new features as the traction on the product start. It’s Important to keep the users engaged.

A lot many companies go stagnant after a few years and stop adding new features; this is called comfort zone and many get stuck in here. This should not happen. In fact, if you want to grow, keep introducing more and more features so that the users are intrigued and wants to utilize the product more!

Moral of the story – Do not get stagnant. The more the new features, the better end-user experience.

Learning 8 – Think mobile; do plan to have an app as your product grows

Having a business website is good, but the app wins the game! It is sleek, user-friendly, convenient and compact. Applications provide the end-users with on-the-go functionality and better experience. It is less time consuming and everyone is now turning towards building them for its immense advantages.

Moral of the story – Build an application as you grow. This will help reaching to a broader range of audience.

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